Positioning: The Invisible Force That Makes Customers Choose You Over the Competition

Tesa Nicolanti

Before a customer ever books an appointment, visits your website, or walks through your front door…They’ve already formed an opinion. It happens fast. Quicker than you can say “first impression.” They decide whether your business feels high-end or low-cost…Whether you seem trustworthy or like a risk…Whether you’re the one or just another option in a sea of sameness.